Develop promotional materials
Hire, train, direct and motivate staff
Manage contracts
Market business services
Plan and control budget and expenditures
Write and edit press releases, newsletter and communications materials
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Establish distribution networks for products and services, initiate market research studies and analyze their findings
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services